Here we are—2023 is coming to a close, and we can’t believe it. We’re taking a moment to reflect on the insights that were most popular in our community this year.
So, just like last year (and the year before), we pulled together our top 10 most-loved blog posts spanning design, technology, research, content strategy, and much more. We hope you enjoy these insights and strategies from the Think team.
Top 10 user experience and technology blog posts from 世界杯押注
Pharmaceutical companies face unique content strategy challenges. An omnichannel content strategy can help to effectively connect multiple brands, websites, tools, and digital platforms to drive real value for users—all in one unified experience. In this most-loved blog post, our experts share insights from their experiences helping pharma companies navigate and improve their digital experiences to ensure they’re meeting HCPs’ in-the-moment needs.
It’s a common trap: thinking about your enterprise website as a legacy behemoth that should get a new coat of paint every few years. You release it with a lot of fanfare: the red velvet curtain parts, confetti falls from the ceiling, and everyone goes home happy—for a little while. But as time passes, your teams see new needs arise, things get stale, and you’re back where you were before. Our team shares how to avoid that problematic big website launch cycle by embracing the power of iterative design and development.
It’s on everyone’s mind: AI is transforming the business landscape. But we’re still learning a lot about AI and its potential for design and technology leaders. It’s uncharted territory, and we’re all learning together. However, our team has found practical applications in product development, team planning, operations, and more. Check out the blog post to learn how we’re leveraging AI to boost team productivity.
Market and UX research are often confused as one and the same, but there are major differences between the two. Market research focuses on the customer’s opinions, while UX research focuses on the user’s actions. Our experts share more about the differences, how they can complement each other, and why UX research is vital to your digital products.
Often, teams don’t consider their digital applications or software “products” because they might not be sold to customers. But you’re likely selling yourself and your tools short. Whether the solution is client-facing or used internally by your employees, it should be treated like a product to ensure continued improvement. Check out this most-loved blog post to learn how your team can think like a product team.
When designing an app or product interface, good UX writing can help users make sense of interactions and processes. Without a dedicated UX writer, content design debt can accumulate, and the product’s usability can erode. Check out this blog post to learn more about how UX writing can impact your ROI.